This post may contain affiliate links, which means we may receive a commission, at no cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.
Are you losing visitors and getting fewer sales with lower ROI (Return on Investment)?
Fed up with your old website and thinking of doing something new?
Then read ahead because in this post, I am going to help you succeed at online marketing once again through some rebranding techniques.
Why is rebranding important?
Rebranding your website is mostly needed when your competitors are taking a serious step forward by updating their content, marketing strategy, and everything else.
To outrank your competitors, you need to copy their strategy but being one step ahead of them.
Another fact is 90% of the online marketing world are using these rebranding techniques.
Table of Contents
8 Successful Rebranding Techniques I Use
1. The Look
Appearance is everything, and the purpose of rebranding is to show your readers that you are up to date.
Without the look, no one will notice that you’ve updated your website to the current technology standards.
So, to change your website look, you should use the best themes. There are a lot of theme selling companies out there, but I love Elegant Themes because of the types of themes they have for all kinds of blog. Here are some Elegant Themes deals they give to new users and existing users. You don’t want to miss out on these.
To give your website a decent look, you should only use three different colors. Having more than three colors on one site makes it look ugly.
2. Updating Content
You don’t only need to change the look of your website but you must check for outdated content which is no longer relevant or available on the market.
For example, if your website has an article “best blogging tools 2017” then you should update the content by finding the best blogging resources for 2018. Hope this clarifies!
Likewise, you have to find old content and update it with newer content. Updating content not only helps with rebranding but it also improves your search engine ranking.
3. HTTP to HTTPS
Not too long ago, everyone seemed to agree that “changing to https improves ranking” was a myth, but Google has now officially announced that HTTPS serves as a ranking factor.
For this reason, many webmasters have switched their blog from HTTP to HTTPS to improve their search engine ranking. This update also means that many sites which use HTTP on their blog may be negatively affected and lose organic traffic.
If you want to rebrand your website, then moving your site from HTTP to HTTPS is very much valuable.
Some of the biggest brands in the online industry lost their reputation due to using the worst web hosting providers.
By using substandard hosting companies, their website got slow loading speed, and bad gateway errors. As a consequence, visitors would leave their sites and check products on other websites.
So changing your web hosting provider is vital if you’re having a bad experience with your current host.
I am not pushing everyone to change it. If you currently have a good web hosting provider, then you should continue to use it.
5. Quality Posts
After doing the above changes, it’s time to say hello to Google again by writing an excellent web post on a topic within your niche.
Do some research and pick trending topic according to your niche and write a beautiful post with attractive images and videos.
To write a selling blog post, read this post by Neil Patel.
Today ads play a major role in branding whether it could be Facebook, Twitter or Pinterest or any other social media platform.
Big brands like Alibaba get 20-25% of their sales through social media marketing.
Although this promotional method requires an initial investment, you can get targeted traffic, and with your strategy, you can convert every visitor into a lead.
By showing your article as ads, everyone will start noticing your presence.
7. Discounts & Offers
Nowadays beating your competitors in the market is made easy by giving a discount which is higher than what your competitors are offering.
For example, if your competitor is giving 20 off on a washing machine, it means you can provide a 30% discount on the same washing machine.
You can attract a high number of visitors by using this method and collect their emails to send regular updates.
8. Inform Your Old Readers
They are the ones who established your website as a brand, and they have the power to help you rebrand your company once again.
To do it use an email marketing tool and create good content to do it. Check some email marketing campaign examples from Hubspot.
Let your users know about updates and in your email, link to some of the latest articles posted on your blog. Also, include discounts and offers that you currently run.
Not only your email subscribers but inform as many people as possible via HARO, guest posts, any viable channel.
This is my rebranding strategy that works for most of my clients, and it will work for you too.
Now it’s your turn to follow my techniques and bring back your website to business again.
And finally, don’t lose hope. Everything is possible in this world!