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If you have a blog, I’m pretty sure that you’ve heard about Pinterest group boards a lot.
If you don’t have a blog but you want to start one, you can go over and read How to Start Your Own Blog to Make Money in 2018, spoil: with SiteGround it’s easy, you can start a chat right now and ask all your question without buying anything.
Before starting with Pinterest group boards, make sure that you have created the perfect Pinterest profile.
Anyway, back to us, everyone talks about how important Pinterest group boards are because they really can help your Pinterest strategy. If you don’t have a strategy in place yet, you can read some of my Pinterest strategies.
So, one thing that I learned as soon as I started studying Pinterest is that Pinterest group boards are a powerful tool.
But honestly, I was lost, I couldn’t really understand why they were so important, I didn’t know how to find them and I didn’t know how to apply for them.
And if you just started with Pinterest and you’re where I was, don’t despair, this article will save you. I’m going to show you everything you need to know about Pinterest group boards; I will show you stuff like how to find Pinterest group boards and how to join the best Pinterest boards.PIN IT FOR LATER
Let’s start from the basic: What are Pinterest group boards?
Table of Contents
PINTEREST GROUP BOARDS
Group boards, also known as community boards, are Pinterest boards where multiple people contribute with their own pins and usually re-pin from the board. So, one person owns a board and decides to invite other people to collaborate adding their own pins to it.
So, for example, I could invite you to collaborate to my “Best blogs” group board so that you could start pinning your content to it.
PINTEREST GROUP BOARDS: A POWERFUL TOOL
But why are Pinterest group boards so important?
Get your pins in front of thousands of people
Oh, they’re a great way to get your pins in front of thousands of people.
If you pin one of your pins to one group board, not only does that put your pin in front of all the followers of the board, but if some of the followers re-pin your pin, your impressions will grow rapidly.
While this is one of the biggest pros of participating to a group board, it’s not the only one.
Repin your pins as much as you can
Group boards give you a place to repin your own pins. The more your pin is repinned, the more likely it is that Pinterest will consider it great content and will show it more often.
Consequently, you want is to repin your pin several times, and Pinterest group boards are a great place to do so. The more boards you have, the more often you can repin your pin without looking spammy.
Follow Pinterest best practices and repin your pins only to all your relevant boards.
But please space them out, you can use Tailwind for this.
Creating multiple pins for the same blog post can also help you not being spammy and increase your Pinterest reach as Pinterest rewards new content.
Get your profile active
You probably already know the Pinterest shows the pins of pinners with an active profile more often than others. So, here you go – another plus for Pinterest group boards: they’re a good way to keep your Pinterest profile active. In other words, every time someone pins a pin to a group board to which you collaborate, your profile will get activity. Yes, you’re right, someone is doing the work for you.
Find content to repin
They’re one of the best places to find great content to repin.
Anyway, be aware that if a Pinterest group board isn’t one of the best Pinterest group boards it could harm your profile. So, every now and then you need to evaluate all your Pinterest boards.
HOW TO FIND PINTEREST GROUP BOARDS
There are different ways to find some Pinterest group boards to join:
When I think of how to find Pinterest group boards to join, the first thing that comes to my mind is Pingroupie.com.
Theoretically, you should be able to look at group boards by categories and you can see all the details that you need to decide if that group board is a good match for you.
Unfortunately, it seems that Pingroupie isn’t always updated so your search might bring you to a board that doesn’t accept contributors anymore.
Anyway, I believe that it’s still worth a try.
Stalk the influencers in your niche
#kiddingnotkidding, really what could be better than looking at what some pros have done and doing it yourself?
So, my advice is to choose some influencers in your niche and check out which Pinterest group boards they’re participating in.
If you don’t know who the influencers in your niche are, you can use Pinterest to find them:
Go on Pinterest analytics → People you reach→ Interest and scroll down to brands and businesses your followers engage with.
Ok most are big brands, but you can see that there are also a couple of influencers in the blogging world.
If you don’t have many followers yet, this strategy won’t work. So, you better use number two.
Search them on Pinterest
Go to Pinterest’s search bar, type the topic of your niche in the search bar, choose people and visit the profiles of the people with the highest number of followers (they’re probably influencers).
Perfect; now that we know who we want to stalk, we are ready to look for the Pinterest group boards to join.
Usually, group boards are at the end of the profile.
You can easily identify group boards from the little circle on the lower left corner.
Join specific Facebook groups
The majority of Facebook blogging groups let people advertise their own group boards, so you can find some boards to participate in.
Also, there are specific Facebook groups created with the aim to help people with group boards.
I’m a member of the Pinterest Group Boards Facebook group.
PIN IT FOR LATER
HOW TO UNDERSTAND IF A GROUP BOARD IS GOOD
Not everyone knows is that being a contributor to a bad group board can harm your Pinterest profile. If that group board doesn’t have much activity, Pinterest will considerer your profile low; if no one repins from that group board, Pinterest will think that no one is pinning your pins and consequently will think that your pins suck.
That all group boards are good is one of the 9 most common Pinterest myths t
It is a common misconception that all group boards are good. Click here to learn about 9 other Pinterest myths that are just myths.
In other words, when you join a group board, that group board becomes part of your profile for better or for worse.
So, you should try to join only the best group boards.
Unfortunately, it isn’t possible to evaluate a group board before joining it.
However, before applying you can check a couple of things:
If the board has less followers than your own profile I wouldn’t ask to collaborate unless you already know that that board is really active.
I know that even if a board doesn’t have a ton of followers, those are still new followers seeing your content.
But, as we said early, when you start contributing to a group board, that group board becomes part of your profile and a board with too few followers doesn’t bode well and it could damage your profile.
I would participate in these kinds of boards only if I’m just starting and I don’t have any other group boards.
The number of the contributors
Too many people pinning to a board means that your pins will be gone really quickly.
Not many contributors could mean a low repinning rate: the people who should repin the most from group boards are the other contributors (at least if they play by the rules).
If the board description has a good SEO (even if the board is not so big) could be a good place to put your pins as it will be easily found in the Pinterest search.
If you can see that the pins in the board are spammy, or that are repinned in the boards several times without interval, just run away. No kidding, stay really far away from that Pinterest board.
The board’s name/topic
If the board helps you niche down (in other words has a specific topic: for example, yoga for beginners or Pinterest tips) I would consider it because it will help Pinterest better understand what your content is about.
Not all Pinterest group boards are good. Check these things before applying.Click To Tweet
How to join Pinterest group boards
After you choose which boards you would like to contribute to, find the instructions on how to apply in the board description. Some ask for an email, some for a private message or a comment under their pin, but there are numerous ways that they can ask you to apply, so always check the instructions.
If there are no instructions, I write a private message to the board owner (who is the first contributor on the left).
I would write something like that:
My name is (your name) and I blog at (your blog URL)
I found your “name of the board” board on Pinterest and I loved it.
I think my content could be a good match and I would love to join it.
You can check out my pins at (your Pinterest profile). If you think that my pins could work in your board, I would be thrilled if you could send me an invitation.
The email connected to my Pinterest profile is (your email).
Looking forward to hearing from you.
Once they send you an invitation, you will find it in your inbox in Pinterest (next to your notifications).
Once you are in, follow the rules and don’t spam, otherwise the owner can kick you out.
To keep track of what you are doing with your Pinterest group board and don’t take the risk of being spammy, my advice is to get Tailwind. Tailwind has also multiple features that can help you with your Pinterest strategy.
A list of Pinterest boards that are open to contributors
Get a FREE list of Pinterest group boards (75+) no email required. Click To Tweet
Another option: Tailwind communities
An alternative to Pinterest group boards are Tailwind communities. You can use them in combination with Pinterest group boards.
If you have a hard time getting accepted to group boards (maybe because your Pinterest profile is too new or your graphics aren’t the best yet), you can use Tailwind communities instead.
It’s easier to start collaborating in Tailwind communities as the majority of them are open and don’t require you to apply.An easier alternative to Pinterest group boards is Tailwind communities. Click To Tweet
Read more about Tailwind communities here.
Join our Facebook group blogging for new bloggers and you will find the invites to our Tailwind communities.
To learn more about Pinterest read also:
Are you part of any group boards? Let us know in the comments your strategy.