Keysearch: The Easy Way to Find the Right Keywords

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There are many ways to increase your blog page views.

But do you know what will make your blog great? Organic traffic!

If you’re familiar with what SEO is and how it works, you will agree that to get organic traffic you need to use the right keywords and with Keysearch this has never been easier.

Let’s understand what the difference is between getting traffic from the most used social networks and from search engines.

Getting traffic from social networks

Being able to get traffic from social networks is really important especially when you’ve just started your blog.

It’s the first way that you can use to put your content out there but it isn’t so easy.

• As you know, social media have complex algorithms and to make your posts visible is pretty hard.
• Also, on Twitter, Facebook or Instagram your posts are short-lived.  They appear in the newsfeed for a couple of hours only to be replaced with some new content soon after.
• From these platforms even if you do receive traffic the activity will be minimal and the bounce rate will be high.

But if you want to boost your blog traffic with social media you really need to use the unconventional platforms listed in this other article.

How to get high-quality traffic

To get high-quality traffic your goal is to come up on search engines results.

And to get there you really need to have the right keywords. The aim of this post is to show you how to use Keysearch to find the best keywords and get your chances of being found up.

But why are search engines so good for blog traffic?

• Because if you use the right keywords you can be found.
• Because your post will be there forever.
• Because the traffic coming from search engines are those interested in your topic. They looked for it and they want to learn exactly what you are showing them.

Read this article on the Moz website to better understand the importance of keywords. 

In this post, we will see together how to pick the keyword to use in your post to start seeing some traffic coming to your blog.

Keysearch, a keyword checker

Keysearch is one of the essential tools that every blogger should have. You can click here to see which are our favourite blogging tools.

Keysearch is a keyword checker and is one of the best SEO tools out there.

Honestly, my favourite SEO tool is Semrush as it offers a ton of accurate data that will make your SEO efforts super effective.

But, for looking up keywords, Keysearch is more than enough and is much less expensive than SEMrush.

In fact, Semrush is a premium tool which starts at $99 a month. However, they have a free version (with very limited capabilities) and they offer a free trial (if you use our link you’ll have access to an extended trial of 14 days, instead of 7)  so I thought of mentioning this tool here anyway because SEMrush really is a game changer in your SEO strategy and traffic growth.

Keysearch only costs $17 per month (or way less if you pay yearly).  You can use my discount code KSDISC for 20% OFF. You can sign up here.

So, if you’re on a budget (like almost all new bloggers), Keysearch is the perfect SEO tool for you.

Why using Google Keyword planner isn’t so good

I know that you’re thinking that you can find keywords for free with  Google keyword planner. 

But I don’t think this is the smartest move because:

• it is a tool meant for assessing keyword volume and competition in paid searches (rather than regular organic traffic)
• its volume parameter is not reliable and doesn’t offer an exact figure
• it doesn’t give you any data on your competitors

Anyway, I still use it to double check my keywords once I have found them with Keysearch. If you want to know more about this step on my keywords search you can read my post on how to write headlines that convert.

Today’s post is kind of a mix between a Keysearch review and a Keysearch tutorial. Now that I’ve told you why I have decided to use Keysearch as my primary keyword checker let me show you how I choose a keyword.

How to use Keysearch to find keywords

Obviously, the first thing I do when I already have a topic in my mind is to go on Keysearch and write a keyword related to the topic.

I use two different techniques to find my keywords. One is the so-called “Undercover Keywords Method” explained by Mike Futia in his Stupid Simple SEO course.

This method is probably the most effective and it consists of analyzing your competition. In a nutshell, you check what keywords your competitors (with similar DA) are ranking for, and then you write a better post on the same topic. 

To understand more about this method you can start by watching the free Masterclass The 3 Step SEO Framework To Scale Your Blog’s Traffic & Income hosted by Mike. 

We use Semrush for this kind of research as it’s more accurate but you’d probably be able to do the same with Keysearch. 

However, my suggestion is to take advantage of Semrush’s free trial (if you use our link you’ll have access to an extended trial of 14 days, instead of 7) to see all of its capabilities for yourself and start doing all your keywords research using the “undercover keywords research” method. You could end up with thousands of keywords in 14 days.

Once you are at it, check the Backlink Audit for competitors’ sites in Semrush. It’s a great way to figure out from which websites you could be able to get a backlink to your blog. And remember building backlinks to your blog should be 80% of your SEO effort.

Try Semrush for free and get an exclusive extended trial of 14 days here.

Today, I will show you the first way.

So, once I write my keyword, I then want to see how the keyword ranks. Keysearch gives me lots of data

Let’s analyse each of them.

Overview of your keyword

Here you can see an overview of all the data for the keyword you looked up.

It shows you:

Volume → How many times per month a keyword gets searched in Google.

Score→ How hard it is to beat your competitors who already rank on Google for a particular keyword.

CPC → Cost Per Click

PPC → Pay Per Click

Search trends

It’s a graphic showing when, in the past 12 months, the keyword has been searched the most.

Competitors data

In my view this is the most important set of data the Keysearch gives you and we will see this in the details in a moment.

List of similar keywords

Here it suggests to you a list of similar keywords and highlights the details of the search:

CPC → Cost Per Click

PPC → Pay Per Click

Volume → How many times per month a keyword gets searched in Google.

Score→ How hard it is to beat your competitors who already rank on Google for a particular keyword.

How to use all this data

Now that we know what Keysearch tells us we have to understand how this data can help us choose the best keyword.

When I decided to write this article, I used Keysearch to check which keyword to use. How you can see on the screenshot I tried “how to find keywords”

My idea was “if someone wants to learn how to find keywords, they probably would write “how to find keywords” in a search engine”.

I couldn’t be more wrong!

In fact, you can see the volume of this search is only 720 and the worst thing is that lots of other creators had my same idea. Consequently, the competition scored a big fat 68! Really difficult to beat!

So, I searched “keyword analyser tool” as I was going to talk about Keysearch which is, indeed, a keyword analyser tool.

Even worse:

So, I decided to stay as simple as I could:

And I found the winner! My keyword for this article is “Keysearch” and this is why:

How to pick the right keyword with Keysearch

A good compromise between volume and competition score

The first thing to check is the possibility of actually ranking in Google. If the competition is high it probably would be better looking for another keyword.

The search volume is another important factor. You don’t want to spend your time writing a fantastic blog post if the number of people that will search for it are 10 or even less.

However, I think is better to use a keyword with less volume but that has a lower competition score.

So, for example for this article I could have used “keyword search” as my primary keyword

The search volume for this keyword is 18,100 while for the one that I chose it is 2,400.

But the competition score is 71 (super hard) while for “Keysearch” it is only 26 and this makes it easier for my post to rank higher on Google.

Can you beat the competition?

After you find a keyword that can work for you, you need to check if you can actually beat the competition and what you should do to make that possible.

In this section Keysearch shows you which are the posts that rank higher in Google for your same keyword.

And it also highlights the factors that help Google decide which posts show first.

Domain and Page Authority: first thing you have to consider is the DA of your competitor

A Website with higher DA ranks higher in Google.

And having a good PA makes content rank higher, as Google thinks if lots of people are linking to that page probably the content is good and shows your post.

In other words, check if the DA of your competitors that already rank for your same keyword is easy to beat.

Keyword in title, description and url: These are other criteria that Google looks to give more exposure to a blog post.

The logic on this is that Google assumes that if the keyword is on one of these places it means that the post topic is related to it.

Of course, Google won’t reward posts only for these reasons (SEO is a complex machine) but this is definitely a good start.

So, after you have checked all of these, you can go and look at the posts that your competitors have already written and write a better one. Keysearch gives you the links to the first 10 results on Google.

A last tip

When you look for keywords on Keysearch it will give you examples of similar keywords or long tail keywords

You can choose some of them, even if they aren’t the best choice, as your secondary keywords.

Let’s says that I click on “Keysearch review”

The search volume is low but the competition isn’t hard.

So, even if my primary keyword is still “Keysearch” I can still also use this keyword to amplify the possibility of being found.

If you noticed in this post I also used other keywords that have a much higher competition score. I did that for two reasons:

1. Once your post is published, Google also looks at other criteria to push it up on ranking. For instance how many people visit your page, how many websites link to your post, how long people actually stay on your page and more. So even if the competition looks bad you can still win it, but of course it’s important that your content is high quality.
2. My DA is growing every day, and, as I said at the beginning, your post will be in Google forever so it’s possible that at some point you will beat your competitors.

What to do with your keywords

Now that you have your keywords, you need to know how to use them. You can pick the perfect keywords but if you don’t use them strategically you won’t go far.

To use your keyword on Pinterest, with these steps I also add some more steps to target Pinterest.  I will write a post about that soon.

Is Keysearch good for you?

If you hope to grow your blog without SEO tools well I’m sorry but you’re starting your blog journey the wrong way.

There are things that are essential if you want to make your blog a “make money machine”. For example, going self-hosted, having a good social media sharing tool and of course a good SEO tool.

As I already said if you can afford it I recommend using SEMrush as the data is more accurate.

But I understand that $99 at month for a new blogger could be a lot, so Keysearch is definitely the solution:

For only $17 dollars at month you will save all the time that you spend writing blog posts that no one will find.

Keysearch also has lots of other features that I will highlight in another post, but as a Keyword checker it is definitely a must have!

Keysearch only costs $17 per month (or way less if you pay yearly).  You can use my discount code KSDISC for 20% OFF. You can sign up here.

Try it for one month and then let me know how good it is.