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Blogs are super important for your website. It doesn’t matter if you’re acting as an information point, using it to pull in views, or have one to supplement the main service you offer. Of course, it could be that your website is in itself a blog, one which offers people top tier information in a certain niche or industry. Whatever the case, improving the blog will no doubt improve your website. There are multiple ways to build a better blog as well as market it so more people find it useful and interact with it. Everyone approaches it in a different way. Copying what someone else does might work, but because you’ll both approach it differently at the same time it’s worthwhile applying some trial and error to really zone in on what will work for you. Here are some tips to better market and improve your website’s blog.
Physical Marketing Can Help
A lot of people don’t like using physical marketing, especially if they’re only based online. However, they can really work; you just have to target the right people. Say for example your blog is geared towards students, to help them with college, fashion, studying, etc. Then you give out branded stuff on campus. These could be bags, keytags, pens, pencils, you get the idea. Its about driving the name of your blog and showing what kind of value your blog can give people. After all, that’s the main aim of anyblog, to provide consistent value to the people who like to read the articles. You can’t see it as a means to suck people into your website if you aren’t going to pull it into shape and ensure it provides value, so that comes before physical marketing. Even using flyers or posters can help. If you’re going to use it to target a blog, just make sure that you really take demographics into account to help you out.
Become A Knowledge Hub
Becoming a knowledge hub is pretty tough. It essentially means that you’ll be the go to place to find key information regarding what you’re talking about. Think Neil Patel for SEO. If you can become known as a real knowledge point then you’re going to pull in traffic. But how do you get to that point? You need to pull in the big players in your sphere. Speak to industry professionals, ask them for reviews and of course, pursue a top tier linking strategy. More importantly, you need to create top notch content. A real way to become a known knowledge hub is to invest in paying writers who are pretty much known authorities in the field. It’s a strong position to take and can help you cement your position. If you’re doing it yourself then you really need to take your time with it and ensure what you’re writing is correct and on point. By becoming a knowledge hub you’re essentially setting the blog up to market itself in perpetuity, it just takes some effort getting there.
Consider Social Media Advertising
Advertising on Social Media isn’t a new innovation, but with more people using social media all the time it’s become a go to element of marketing for many to use. If you own a website with a product or service then you might already be familiar with a CBO campaign or some of the more complicated niches of social media advertising. If you are, consider marketing your blog. It looks a little less forced because you’re instead offering knowledge and value. Of course, you can do this for free if you set up a social media page under your website/business name and post the same content there. If people like it, they may go back to your website via the social media page and click on a few other articles, thus entering your sales funnel. Whichever way you decide to go down, whether paid ads or driving content, utilising social media can be a super powerful tool in the quest to market your blog.
Ratchet Up The Content
Content is important in regards to a blog. The more content you have, the more keywords you’ll acquire which drives your ranking in google. However, the key here is to ensure you don’t post what appears to be spammy articles. You need to find a way of ratcheting up your content while ensuring the quality remains on point. This might be by finding yourself some free time to write more content, or by paying a writer. Try to pay a good writer if you can find one. Sites like Fiverr and Upwork are full of writers but you need to put the effort into finding one you like and trust with your blog. If you can hit a publishing stride and commit to getting more posted it’ll benefit your blog hugely. Nothing says market the blog like your posts showing up on Google.
Check The Competition
What are the top blogs in your sphere doing? How are they doing it? This is how you get ahead. You cut out what they’re doing wrong and focus on what they’re doing right. It isn’t always easy to find competitors but if you spend some time on the search engines you’ll find others doing something similar. How often do they post, and what’s the quality of the postings? Are they getting searcher intent better than you, or is their keyword research on point where yours is lacking? Maybe they’ve got a better presence on social media or their site is more inviting. By observing what your competitors are doing, you can give yourself ideas to improve. It might work the other way around in that they might do something which doesn’t work, saving you from making exactly the same mistake. Remember, you can’t copy the content. You just have to be guided by it. Do they touch on an obscure niche in one of their articles? Create an in depth post instead. You can really market it well by setting up for success.