This post may contain affiliate links, which means we may receive a commission, at no cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.
When you start a business, it’s vital that you think about the various impressions you want to make. You might want to appear humorous, fun or even friendly. That being said, above all else, you have to make sure that you appear professional. People form an impression in just 7 seconds, and this applies to your business too. If you want to make sure that your customers think highly of you, then this guide will help you to do just that.
Create a Great Website
If you want to succeed in this day and age, then it’s vital that you have a website. You also need to make sure that your site is as clean and as professional as it can be. It doesn’t need to have tons of bells and whistles, but on a basic level, it should be easy to navigate, and it should also have enough information to let your customers know what it is you do. Services such as Wix are great here, as they give you the chance to create a highly professional site without any website design experience.
Great Branding if you Can
Your branding across every platform has to deliver the message of your brand. Branding consistency is ideal as it makes you look well put-together, and it also makes you look business-minded as well. You have to make sure that your business cards, your social media pages and even your storefronts all share the same colours, logos and of course, images. Even any stationery that you have, should reflect your brand.
Even in this digital age, phone calls are not dead. 60% of customers prefer to contact companies over the phone. For this reason, you have to make sure that you have one for your company. The last thing that you want is to answer the phone professionally, so make sure that you have a good VoIP system and that you have a new number so that you can contact people on your business line.
If you are working out of an old or tired office, then you have to make sure that you change this if possible. Office fitouts are very easy to look into as it means that you can get everything done relatively easily. You also need to make sure that your reception area gets a lot of TLC as well. This is where your customers will have their first interaction with your business, so take the time to make sure that it is perfect if you can.
Use a PO Box
Your email, believe it or not, isn’t the only address that you should be paying attention to. Even though customers may not contact you via mail, you still need to have a safe place where your partners and your suppliers can send things. If you do not have a physical location then this is absolutely crucial because it makes your business look more professional which is something that you should be focusing on if possible.