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All of our businesses have to start somewhere. Even Amazon and Apple were first ideas dreamt up in their founder’s homes. But at the same time, you’re bound to be entering a relatively saturated market, no matter what you’re selling, and you’re going to want to stand out from the crowd. Sure, start ups tend to have limited funding and resources in comparison to fully established businesses, but you’re going to want to look fully established from the outset in order to gain consumers’ trust and encourage them to spend money with you rather than your competitors. Professionality is key and you want to look like you know what you’re doing. So, how can you go about making your startup appear as well established as possible? Here are a few things you can do to achieve this!
Invest In Your Website Design
Chances are you’re starting out as an Ecommerce store. This tends to be the wisest move for the majority of small start ups. After all, it’s minimal investment, minimal commitment and you benefit from being able to take orders around the clock while reaching a potentially worldwide audience of buyers. Bearing this in mind, your website essentially becomes your storefront. You want it to look as good as possible to entice people in and to give a good impression of your brand. Unless you have experience in web design and web development, you’re going to have to outsource this work to professionals. Sure, it’ll have a cost attached. But it’s an investment that can help your brand to truly flourish and it can maximise your orders.
Have a Business Address, Phone and Email Address
People are going to want to get in touch with your business at some point or another. When they do so, they’re going to want to see a professional address, a specific business phone or a business email address. This gives them more confidence. Personal addresses and contact details give a casual approach and people are less likely to trust you with their personal information and payment details. Now, creating a business number and email address is simple. Creating a business address may be more difficult if you don’t want to hire out an office or other commercial premises that you don’t really need yet. The solution is to use services such as physicaladdress. This provides you with an address without the full cost of actually renting a premises.
Keep On Top of Social Media Feeds
Nowadays, people have expectations for businesses to be on social media. They expect content regularly and all the big brands are providing this – generally two to three posts a day on platforms such as Facebook, Twitter and Instagram. Make sure your brand has these profiles and that you manage them professionally, using them as a great means of promoting your brand and increasing customer engagement.
These are just a few areas to focus on when you start out your business. Sure, you may not feel established yet, but you can give people the illusion that you are! It’s simple and effective!