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Pinterest is every blogger’s heaven. If you’re a blogger, you want to create your perfect Pinterest profile and take the field. But, you need an easy Pinterest marketing strategy.
Pinterest works great but when you’ve only had your blog for a short amount of time, you can’t do much with it.
I started my blog’s brand-new Pinterest profile with 2 pins in it and just one follower (myself from my personal account).
Why was everyone saying how great Pinterest is for bloggers?
Where are all the followers that every other blogger keeps talking about?
“How do I get traffic to my blog?” I kept asking myself.
When bloggers talk about Pinterest as a huge windfall, they don’t tell you that to get the results, you really need to work for them.
Pinterest for Bloggers: 13 Tips to Grow Your Traffic with Pinterest
Your Pinterest game will grow but you can’t expect huge traffic from day one. You need to build your authority on Pinterest.
In this post, I won’t show you how to gain a lot of traffic overnight. What I really want to tell you is that growing your traffic with Pinterest is possible for bloggers, but requires time and work. Growing traffic, in general, requires time and strategy.
For the first couple of weeks after starting my Pinterest profile, I was just looking around trying to find my way.
I had read so many articles by experienced bloggers describing their Pinterest marketing strategies, but I couldn’t relate. No one told me that before seeing big results you have to establish your presence on Pinterest. What I really needed was a sort of guide for beginners. But there was nothing like that… so I started experimenting and, in this post, I would love to share with you what I have done so far. I will show you how to use Pinterest for your blog.
Since I started using Pinterest, my blog’s traffic has skyrocketed. What am I doing to make it happen? Here is my guide on how to use Pinterest for bloggers:
You can use this infographic on your blog!
GET A BUSINESS ACCOUNT
It’s absolutely vital that you get a business account for two reasons. Firstly, because Pinterest requires you to do so. Secondly, and also very important, because having a business account lets you verify your website and this gives you authority in Pinterest’s eyes. Plus, with a Business account, you can apply for rich pins (we will talk about this shortly) and get the analytics.
TELL PINTEREST WHO YOU ARE
I know this should be obvious, but just to be clear, when you get your account, please use your business name. With your name try to also explain what you do, write down some keywords to identify your niche. Fill in the about section explaining how you can help people and with lots of keywords.
Pinterest for bloggers is different than your private account. You need to help people find you and you can do so using keywords in a strategic way.
If you don’t know how to implement SEO for Pinterest, stay tuned because I’m writing an article on it right now.
BRAND YOUR PINTEREST PROFILE
Try to stay as close as you can to your website’s branding. Use the same colors and fonts. You can use your logo as profile image, however I noticed that using a photo of yourself makes people feel more connected to you. But if you decide to use a photo of yourself, make it professional.
Personalize your boards’ covers staying consistent with your brand. Also, for the topics of your boards, it is very important that you choose topics related to your niche.
If your blog is about travel, you want to attract people interested in travel; if you have too many boards on other topics, people will get confused and just leave your profile.
Keep your personal interests out of your business profile. (You can always make secret boards).
- VERIFY YOUR WEBSITE
This will help increase your authority in Pinterest’s eyes. And it will also give you direct analytics of your domain.
You can verify your website in “settings.” To visit settings, hover your mouse over your profile image in the right corner of your profile (see image below).
Once you are in the settings, scroll down until you find the website field and put your URL there. Click on confirm website.
Unfortunately, given that my website has already been confirmed, I can’t show you the process step by step.
Anyway, Pinterest will give you some metatag (it’s like a kind of code) that you have to place on your website. So, copy the metadata that Pinterest gives you and:
If you’re on WordPress.org you can easily use the Yoast plugin to insert the metatag.
If you are with Squarespace, go on SETTING → ADVANCED → CODE INJECTION
and paste the metatag in the “Header”
After you save the metatag on your website, go back on Pinterest to confirm your URL.
It can take a little while, so don’t worry if “website confirmed” doesn’t appear right away; it will.
PIN IT FOR LATER
CREATE A BOARD JUST FOR YOUR OWN PINS
Create a board where you will pin only your articles and make it the first in your profile.
This board will be really useful to those who want to know more about your work.
Having this board at the beginning of your profile will make your own pins more visible.
And, having a board just for your own articles will also help to better understand how your blog is doing on Pinterest, as Pinterest analytics show you the details for each board you have. In my case, for example, my analytics say that the board dedicated to my own work is usually the board that gets the most re-pins, this means that my articles are doing well.
CREATE A LOT OF BOARDS AND FILL THEM IN
Create numerous boards that are closely related to the interests of your niche.
To better understand your followers’ interests, go in the Pinterest analytics →People you reach → Interests and you’ll find out what your followers are following.
You should only integrate interests that are related to the topics of your blog in some way.
For example, I have a board called “Productivity.” It’s not necessarily blogging-related, but it’s something that people who follow my profile could be interested in. It is still related to the main topic as bloggers are probably looking for advice on how to be more productive.
You need lots of boards. Having several boards gives you the opportunity to pin lots of pins. Additionally, you can easily re-pin your own pins in more than one board.
Pinterest marketing strategy: Create lots of boards. Having several boards gives you the opportunity to pin lots of pins. Additionally, you can easily re-pin your own pins in more than one board. Click To Tweet
However, create a board only if you know you can fill it in. Boards with too few pins look ugly, and can be a disappointment for people who find them. Most importantly, Pinterest considers active boards as the ones that get pinned often.
GET RICH PINS
Rich pins are prettier and more informative. When your pin appears on the home feed with hundreds of other pins, it will stand out more if it’s a rich pin.
Can you see the difference between the rich pin (on the screen above) and the pin that isn’t a rich pin (on the screen below)? The first one is nicer and gives more information about the article. The second pin isn’t a rich pin as it brings you to a landing page that isn’t on my website so I wasn’t able to make it rich.
But is that all? Nope! Rich pins are given priority by Pinterest so, Pinterest will show them more often and highest on the general home feed.
If you are a WordPress.org user, you can use the Yoast plugin to get rich pins.
If your blog is on Squarespace, once you have confirmed your website all you need to do is copy the URL from one of your pages and validate it on the Pinterest validator.
You only need to validate once. After that, all the articles you pin from your blog will show as rich pins, even ones you haven’t written yet.
Don’t freak out if your pins don’t become rich as soon as you validate your URL; it can take time.
MAKE YOUR PINS STAND OUT
Ok, this is another complex thing.
Your pins need to be the right size. 735×1200 is the size that I’m using and it seems to work.
To create my graphics, I use Canva, it’s really easy to use and it’s free.
Please try to avoid images with faces – they don’t work well on Pinterest.
The pins that work better are pins with writing on images. This kind of pin works better because those who find your pin can easily see what your pin is about. I know they could read the description, but while you are in the home feed with hundreds of pins, you don’t open each pin to read the description, do you? So why would someone do that for your pin?
However, be careful to ensure the writing on the pin is readable. Even if a font looks prettier, you should avoid it if it’s hard to read.
Having words in the image also helps with SEO.
Also, I have read somewhere that pins with red on them are doing better than others.
Group boards (also known as Community Boards) can get your pins in front of thousands of people.
Pinterest tip: use group boards to get your pin in front of thousands of people.Click To Tweet
Group boards are Pinterest boards where multiple people contribute with their own pins and usually re-pin from the board.
So, joining a group board will not only put your pins in front of all the followers of the board, but if some of the followers re-pin your pin, your impressions will grow rapidly.
A good way to find group boards is to look for them on Pingroupie
But unfortunately, it’s not always up to date. So, the strategy that I recommend to find good group boards is going to the Pinterest profile of one of the influencers on your niche and check to which group boards they participate in (usually group boards are at the end of the profile).
In this screenshot, you can see the community boards to which Melyssa Griffin collaborates. You can recognize easily identify community boards from the little circle on the lower left corner.
After you choose which board you would like to contribute to, find instructions on how to apply in the board description.
If there are no instructions, what I do is write a private message to the board owner (which is the first contributor on the left).
If you would like to participate on our group boards join our Facebook group “blogging for new bloggers” and you will find the boards invitations in a pinned post.
Pinterest group boards are a powerful tool so I highly recommend reading Everything You Need to Know About Pinterest Group Boards.PIN IT FOR LATER
I think this is the number one strategy! You can try Tailwind free for a month.
Tailwind completely changed my Pinterest results.
When I started using Pinterest, I knew that I had to pin a lot of new content at different times. That was almost impossible for me.Pinterest tips No 1: use a scheduler!Click To Tweet
Firstly, I didn’t have time to go on Pinterest multiple times a day to pin manually. The other thing I really struggled with was pinning at the right times! I’m based in Australia and my audience is mostly from the U.S., so while my followers were on Pinterest, I was in bed.
But then I went for the Tailwind free trial and everything became so easy.
I usually schedule all my pins once a week following the 80/20 rule (this means that what you pin should be composed of 80% content from other blogs and 20% of your own).
Tailwind lets me know what time is the best time to pin, when my followers are more present and engaged on Pinterest.
I pin around 30 pins a day with Tailwind.
If you take Pinterest seriously, I would strongly recommend you subscribe for Tailwind.
To learn more about how I use Tailwind to boost my traffic you can read this post.
Another thing that has helped me grow my Pinterest traffic is Tailwind Tribes.
Tailwind Tribes are a type of community boards where you can find pins to re-pin in your own boards and where you can add your own pins to be shared by other members. To read more about Tailwind Tribes go here.
If you want to get started with Tailwind Tribes you can join our Facebook group and find the invites to our Tribes.
IMPLEMENT PINTEREST SEO
This is the most important thing you can do. Pinterest for bloggers is not your standard social media – it works more like a search engine.
So, to be honest, it doesn’t really matter how many followers you have or how many times your pins have been re-pinned. What’s important is that when someone searches for something related to your article, your pin pops up.
Now, don’t get me wrong, everything is important: the more followers you have, the more people who get your pin in their home feed. The more re-pins you have, the more often your pins appear on Pinterest. All of this is good to raise your authority on Pinterest.
At the end of the day, what you want is more people coming over to your blog and the best way to get it is to implement SEO everywhere.
This is a big and very important topic so I’ll write a detailed post on it soon. This is one of the most important things to learn to understand how to use Pinterest for your blog.
MAKE YOUR WEBSITE PINTEREST FRIENDLY
Add a Pinterest follow button to your site so people can follow you on Pinterest easily.
You can also have a plugin that shows your Pinterest boards on your website. I decided not to have it as it was too heavy and would have slowed my site down.
However, I decided to install a plugin called MiloTree that lets me customize a discreet pop up that invites people to follow my Pinterest.
You can also choose different message like invite to follow on other social medias or subscribe to your newsletter, or you can choose to show a different message each time.
I love it because it’s really discrete, you can customize everything from the colors to the pop up delay, you can choose the positioning and how often it shows and bonus point it gives you analytics.
It doesn’t only have the share buttons
but it lets you hide in your blog post a pinnable image together with a custom description so when someone clicks your share button, that exact image and description will be pinned.
It’s super easy to use. Just insert your pin, insert your description, and let people spread your content.
Only the image that you choose appears when someone clicks the share button so you won’t see your content go around with odd images as pins. And most importantly, your pin will go around with your description (obviously packed with keywords).
Unfortunately, Social Warfare can be used only on wordpress.org.
Some blogging sites recommended to upload the pinnable picture to a free image hosting site like imgBB or tinypic and then get the html code for our picture to use on our website.
So, when we first started we used to do that. We would get the code, check that the alt tag was okay (if not, we would change it to one of our choice for SEO purposes), and we would then use the following code on our blog to add the hidden picture to our posts:
<div style=”display:none”> copied&pasted here the html code from imgBB </a></div>
(for this code to work, keep the ” in the code and don’t leave any space after > and “, or before < and “)
And the same blogging sites would also recommend using the alt text for your Pinterest description.
But then it occurred to us that this method wasn’t ideal for a number of reasons
- The free image hosting site could hypothetically crash or shut down at any time and all our images could be at risk.
- This method doesn’t prevent other pictures from showing up when someone clicks on your Pin it button.
- Big cons: it’s terrible SEO and Google won’t like it!!! Putting your keyword rich Pinterest description in the alt text would be keyword stuffing at its worst and that’s a big SEO no-no!
So, if you are blogging on a platform different than WordPress.org there is only a solution: migrate to WordPress.org. No kidding, it’s the best decision you will ever make and you can read why we’ve migrated from Squarespace to WordPress here.
So, if you can, as you are on WordPress, I really recommend getting the Social Warfare plugin. It only shows the picture that you have chosen, you can add a custom description, it’s affordable and it also has many benefit for other social networks.
Even if you don’t really need to get lots of followers to grow on Pinterest (you can easily reach people through group boards, Tailwind Tribes, good SEO), having a good number is advisable as it gets you authority and gets your pins in front of more people.
Some tips to get more followers are:
- Follow the followers of the leaders in your niche and the followers of big boards related to your niche. Not everyone will follow you back but a small percentage will. (don’t follow too many people in one day otherwise Pinterest could suspend your profile as a spammer)
- Pin lots of pins from one single person, they will notice you.
- Use the social part of Pinterest and comment on some pins or engage with some other users. I haven’t tested this strategy as I use Pinterest more as a search engine.
- Promote your Pinterest profile on your other social media accounts, to your email list and on your own blog.
BONUS TIP: USE FACEBOOK GROUPS
While I’m not really into the like-for-like kind of threads, I’m absolutely in favor of the re-pin threads.
This is because while the “like-for-like” usually gets you followers not interested in your topic, with the re-pin thread:
- You will increase the re-pin count of your pins and this is really useful to gain authority on Pinterest.
- Even if the person who re-pins your pin from the thread isn’t in your niche, they will probably have some followers that are also interested in your niche and will find your pin valuable.
When you are going to put your pin in the thread, you should share the version of that specific pin that has got more re-pins. By doing this you will increase the re-pin count of an already strong pin and Pinterest will be happier to put that pin in the home feed. It will also increase your chance of seeing your pin re-pinned as a pin with a bigger number of re-pins is more attractive.
To check which version of a specific pin has been re-pinned the most you can go to
(after source/ you have to put your blog URL)
Here you can see all the pins that have been pinned related to your blog.
If you want, you can join our Facebook group.
So, this is what I’m doing on Pinterest right now and to be honest, my traffic skyrocketed after subscribing to Tailwind. I think that because you are using a scheduler, everything is more organized and you can be on Pinterest at any time without really be there. Tailwind also has so many features that can help you grow your traffic. If you aren’t using it, you are missing out. You should try it for free.
The most important thing is that you should put your pins out there so try to participate in as many community boards as you can and use Tailwind Tribes.
Join our Facebook group and you will find the invitations to our tribes (bonus: you can use Tailwind Tribes for free but our invitations come with a $15 credit should you decide to get Tailwind in the future).
If you have any questions or some new tip to share please leave them in the comments.
For a step by step guide on how to get started with Pinterest the right way check out my FREE course Pinterest for New Bloggers.
See you on Pinterest!