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Have you ever tried to visit a website and encountered a default WordPress page?
Well in such scenarios, visitors are left clueless. They don’t learn anything about the website they’re trying to visit and most visitors will actually think that it does not exist and will never come back.
That’s just a tremendous missed opportunity!
Even if the website is not ready yet or is currently under maintenance, you should use any possible opportunity to offer information about your brand, your launch date or even links to your social media.
That’s why it’s so important to have a coming soon page.
So, let’s talk about why is it important that every website sets a coming soon page before launching.
What is a “Coming Soon Page”?
A “Coming Soon Page” basically works as a notice board for a website. It is actually a landing page that offers valuable information like the website launch date. It shows people what to expect, provides a contact form or maybe even a subscription form.
You can even use the “Coming Soon Page” for some undergoing maintenance.
However, there are people who believe that only the large and well-known companies get benefitted from a coming soon page. But that is not true; it can be used by anyone, and it will be equally valuable – since the main goal here is to grab the visitors’ attention and let them know about the website.
There are three important purposes behind a landing page:
- Give the visitor a clear idea about when the website is getting launched
- Show off the brand and provide information in advance
- Make the visitor come back again on the website
Furthermore, a coming soon page should not look dull. Instead, it should create some buzz and make people interested.
Why is it important to have a Coming Soon Page?
Reflect your brand
Coming soon pages are great for reflecting your brand. You can simply embed a logo of your business on the coming soon page. Also, use various colors to make the coming soon page look attractive and catchy.
This will help you to leave a great impression on the visitors’ eyes. Plus who knows it might make the visitor visit your page again and again.
Collect some details about your visitors
There are two reasons why someone is visiting your website. First, they want to learn about your website and brand promotion. Alternatively, they are really interested in your product.
That is why you should not leave those visitors without information. Besides showing info, you can embed an email signup form on the coming soon page. This will allow the first visitors to stay connected with you. Also, you can use those emails to run different marketing campaigns later.
For this, all you have to do is make some space in your coming soon page and embed an email signup form. While it may take you some time to create everything from scratch, a plugin like Coming Soon & Maintenance Mode will help you set up everything in a matter of minutes.
Promote your Social Media Accounts
Apart from building your email list, you can also promote your social media pages on your coming soon page. This will help you to get social media followers easily and also help you to interact with them in the easiest way.
Once you have a good number of followers on your social media platforms, you can use it as another way to promote your business online.
Use a video to engage your visitors
Videos are a great way to connect with the visitors. You can even use it to showcase your products or talk about your business. Alternatively, you can use it as a quick way to introduce yourself or your team.
Simply upload a video to your YouTube channel and embed it on the website. This will also help you to get YouTube subscribers and offer you another platform where you can promote your product. You can even put the video in the background to make the entire page even more appealing.
Promote Your App
Are you one of such business owners who is redesigning your website and has stopped promoting your products?
Well, then there is another way that you can use to promote your product online. Since most of the businesses out there have their own smartphone apps, you can also use the coming soon page to showcase your smartphone app and promote your business.
Generate a Buzz
In the end, it is all about creating a buzz about your products. However, the truth is that you cannot use the coming page soon to create the buzz alone. But it helps a lot.
For example, if you are driving traffic from social media platforms, then you can use your coming page soon to collect visitors’ data. So you can use them later.
There are so many business owners out there who create a buzz before launching their product. It helps them to get an instant sale for their products. As well as they stay in the limelight. And in all these scenarios a coming soon page really comes in handy.
Final Words
So these are a couple of points on why is it important that every website starts with a coming soon page. Also creating a coming soon page is not that hard.
There are lots of WordPress plugins available online which helps you to create a coming soon page within minutes. Also, most of these tools are based on the drag and drop system so you will not struggle while creating one.
The best one on the market is the Coming Soon & Maintenance Pro for WordPress plugin.
It’s very easy to use and set it up and can be integrated with ESPs such as MailChimp.
The PRO Yearly version is ideal when you need a coming soon page for a short time. It comes with over 20 different beautiful themes and is quite affordable at $9 a month, or only $19 for a full year. The beauty of it is that you can pay only for the time you use it and will then be able to cancel any time!
Hope this helps. If you have any questions feel free to leave a comment below.
Related: How to Create an Under Construction Page in WordPress
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