This post may contain affiliate links, which means we may receive a commission, at no cost to you, if you make a purchase through a link. Please see our full disclosure for further information. If not otherwise stated, all prices are intended in US$.
One could be forgiven for thinking blogging is easy money, because most blogs we come across are often either thriving or at least have some kind of platform that has enabled them to move up in the SEO rankings.
However, blogging either part or full time can be a job like any other if you aim for monetizing it, only more creatively freeing and often fascinating. For this reason, it’s important to consider what notions are worth dispelling so that you don’t get into this practice for the wrong reasons. Any successful author, for instance, will usually tell budding writers not to write simply to achieve a bestseller one day, as that priority will affect the quality of their writing, and will make that end result less likely.
In this post, we will discuss three of the most common and corrosive notions to dispel when launching a blog and curating your website over time, so that you can build an audience that respects you and a platform that will last. Without further ado, let’s discuss this further:
You’ll Gain Overnight Success
It’s important to humble your ambitions for a little while and get to work. That’s not to say that you shouldn’t chase success or even force yourself not to desire it, just that success only usually comes when you least expect it. For that reason, focusing on making great content, on posting repeatedly, on connecting with others and building authentic relationships rather than just trying to get noticed (which is a hollow strategy people recognize) can be important. This way, you can grow your audience piece by piece, and they’re likely to stick around.
More Is Better
It’s important to recognize that more isn’t always better, and so this is the second notion we have to dispel. A simple blog design with worthwhile widgets and drop down menus that help navigation feel easier and that allows your content to remain readable is very important.
If you’re looking for a simple approach, then content publishing platforms like SquareSpace or WordPress can be key, and offer templates to help you. At the very least, inspecting the blogs of others, making sure you recognize the techniques they use, and moving forward with that knowledge in tow is important.
Websites Function Alone
Websites never function alone without issue for too long. Your website needs ongoing maintenance to make sure that it never suffers downtime, that it is in line with all the latest security patches, that the layouts are compatible with the API of integrations you may be using, and more.
This way, you can make sure that your website is carefully managed, and that you don’t accidentally undermine your relationship with your audience by suffering from broken functionality. This takes a little investment, but the results are almost always worth it.